Marketing not working the way you need it to?
We’ll help you figure out why.
Just because a marketing tactic is popular doesn’t mean it’s effective.
And even a smart approach can fail if it’s deployed at the wrong time.
So at Planner At Large, we’ve asked ourselves four questions.
-
To help the business that owns it win new customers.
-
Make the brand easier to buy.
-
What would have to be true for this to work?
-
Building the brand’s fame and distinctiveness.
When marketing fails, it’s usually because the brand got something wrong here.
Fame and distinctiveness matter. Because brands that are famous and distinctive are also…
-
when a buyer isn’t currently in the market
-
when the buyer is actively shopping
-
when the shopper is ready to buy
-
it’s supported with decades of study by the world’s leading authorities in marketing science.
By the way, it turns out that building fame and distinctiveness also brings other benefits. Like energizing staff. Exciting investors. And enabling expansion into new markets.
So how do you decide what to become famous for, and how to become more distinctive?
That’s where we come in.
For clients who need one, we build a creative growth platform.
(For clients who don’t, we solve other marketing problems you can read about here.)
-
Creative
Because even a strategy that brilliantly aligns brand ambitions and business objectives won’t work unless it also inspires execution that gets the brand noticed when it counts.
-
Growth
Market-expanding propositions, with demonstrated, quantified potential to build the fame and the distinctiveness the brand needs to win more customers.
-
Platform
An executionally open value proposition that we’ve proven the market wants to buy, ready for activation by your creative partners (if you have them), or by ours (if you don’t).
