Business not growing the way you’d like?
We can help.
We’re a creative business consultancy focused on one thing: brand-driven business growth.
Now, if you’re not 100% clear on how brands can drive business growth, you’re not alone: based on what they write and say and post, most “experts” aren’t either.
So at Planner At Large, we’ve asked ourselves three questions.
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To help the business that owns it to grow.
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Make the brand easier to buy.
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Building the brand’s fame and distinctiveness.
Why fame and distinctiveness?Because brands that are famous
and distinctive are also…
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when a buyer isn’t currently in the market
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when the buyer is actively shopping
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when the shopper is ready to buy
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it’s supported with decades of study by the world’s leading authorities in marketing science.
By the way, it turns out that building fame and distinctiveness also brings other benefits. Like energizing staff. Exciting investors. And enabling expansion into new markets.
So how do you decide what to become famous for, and how to become more distinctive?
That’s where we come in.
We build what we call Creative Growth Platforms.
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Creative
Because even a strategy that brilliantly aligns brand ambitions and business objectives won’t excite anybody unless it also makes an imaginative leap.
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Growth
Market-expanding propositions, with demonstrated, quantified potential to build the fame and the distinctiveness your brand needs to drive sales growth.
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Platform
An executionally open value proposition that we’ve proven the market wants to buy, ready for activation by your creative partners (if you have them), or by ours (if you don’t).
